Job Title: Social Media & Paid Advertising Manager

Location: Remote

Type: Full-Time

Time Zone: Pacific Time (PT)

About Art2Life: Art2Life is dedicated to fostering creativity and personal growth through artistic expression. Our mission is to inspire and support individuals in their artistic journey, helping them unlock their full potential and find joy in the creative process.

Position Overview: We seek a dynamic and experienced Social Media & Paid Advertising Manager to join our team full-time. This individual will be responsible for developing and executing social media strategies, managing paid advertising campaigns, and driving engagement and growth across all social platforms. The ideal candidate will have a strong background in social media management and paid advertising, a passion for the arts, and a keen eye for detail.

Key Responsibilities:

Social Media Management:

• Develop and implement a comprehensive social media strategy to increase brand awareness, engagement, and growth, focusing on utilizing reels to grow brand awareness.
• Create and curate high-quality, engaging content for all social media platforms, including Facebook, Instagram, Pinterest, and YouTube, following our Brand Foundation guidelines for voice and tone.
• Work with the marketing team to monitor and respond to comments, messages, and interactions on social media channels to foster a sense of community and engagement.
• Collaborate with the marketing and creative teams to align social media content with overall marketing goals and campaigns.
• Track and analyze social media performance metrics, providing regular reports and insights to optimize strategies.

Paid Advertising:

• Develop and manage paid advertising campaigns across various platforms, including Google Ads, Facebook Ads, Instagram Ads, and YouTube ads.
• Conduct audience research and segmentation to create targeted and effective ad campaigns.
• Monitor and analyze the performance of paid advertising campaigns, making data-driven adjustments to optimize ROI.
• Collaborate with the design team to create compelling ad creatives that align with Art2Life’s brand and messaging.
• Stay up-to-date with the latest trends and best practices in paid advertising to ensure campaigns remain effective and competitive.

Content Creation:

• Work with the content team to develop engaging and visually appealing content that resonates with Art2Life’s audience.
• Assist in creating promotional materials, including graphics, videos, and copy for social media and advertising campaigns.

Community Engagement:

• Assist the Programs Strategy & Delivery Manager in creating and managing launch-related Facebook Groups.
• Foster a vibrant and engaged online community by regularly interacting with followers, responding to comments, and encouraging user-generated content.
• Identify and collaborate with influencers and brand advocates to expand Art2Life’s reach and impact.

Analytics and Reporting:

• Track and analyze key performance indicators (KPIs) for social media and paid advertising campaigns.
• Provide regular reports on campaign performance, audience insights, and recommendations for improvement.

Qualifications:

• Proven experience in social media management and paid advertising, preferably in the arts or creative industries.
• Strong understanding of social media platforms, algorithms, and best practices.
• Proficiency in using advertising platforms such as Google Ads (preferred) and Facebook Ads Manager (must).
• Excellent written and verbal communication skills.
• Creative mindset with the ability to develop engaging and visually appealing content.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Ability to work independently and collaboratively as a team player in a fast-paced environment.

Benefits:

• Flexible remote work environment
• Opportunity to be part of a passionate and creative team
• Making a meaningful impact on the lives of artists around the world

To apply, email your resume and cover letter to Br*****@ar******.com. 

Art2Life is committed to creating an inclusive environment for all employees and encourages candidates from diverse backgrounds to apply. Join us in supporting a vibrant and inspiring community for artists everywhere!